SwiftBite: Food delivery app
Ordering, live order tracking, and rider dispatch in one snappy app, from craving to doorstep in under 30 minutes.
45k
Orders in launch month
28 min
Average craving-to-doorstep time
4.7★
Customer app rating
300+
Restaurant partners onboarded
Overview
SwiftBite set out to launch food delivery in a mid-size city in 90 days, competing against giants with a fraction of the budget. They didn't need a slightly better clone; they needed the whole three-sided marketplace (customers, riders, restaurants) working flawlessly on day one.
We shipped all three apps plus a dispatch engine from a single codebase: customer ordering with live tracking, a rider app with smart batching, and a restaurant dashboard, then stayed through launch week to tune it live.
The challenge
- 01
Three apps needed to launch simultaneously, customer, rider, and restaurant, with a hard 90-day deadline.
- 02
Dispatch is the whole business: bad routing means cold food, late riders, and one-star reviews from day one.
- 03
Restaurants needed to trust a brand-new platform with their dinner rush, onboarding had to be effortless.
- 04
Unit economics had to work at local scale, without the subsidy war chests of national competitors.
Approach
How we got there.
No magic, just a disciplined process, applied with care at every step.
Step 1
One codebase, three apps
Built customer, rider, and restaurant experiences from a shared core, one team, one release train, no duplicated logic to drift apart.
Step 2
Dispatch that thinks
A routing engine batches nearby orders, predicts prep times from live kitchen data, and assigns riders to minimize idle time and cold food.
Step 3
Track everything live
Customers watch their order move in real time, kitchen, rider, doorstep, which cut 'where is my food?' support contacts by 70%.
Step 4
Launch-week war room
We stayed embedded through launch: live dashboards, instant hotfixes, and daily tuning of dispatch parameters against real order data.
The outcome
45k orders in month one
“From idea to 45,000 orders in a month. The dispatch engine they built is the reason we survived launch week, and the reason we're still growing.”
- 28 min average craving-to-doorstep time
- 4.7★ customer app rating
- 300+ restaurant partners onboarded
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