Cornerstone Dental: Local search overhaul
Technical cleanup, service-page rewrites, and a review engine for a three-location dental practice competing in a crowded local map pack.
+212%
Organic calls in 6 months
Top 3
Map-pack rankings across 38 keywords
600+
Genuine reviews at 4.9★ average
71%
Of new patients now come from search
Overview
Cornerstone Dental runs three locations in a metro area with a dentist on every block. They were invisible where it mattered: the Google map pack. Paid ads were eating the marketing budget, and every new patient effectively had a purchase price.
We rebuilt their local search presence from the ground up, technical cleanup, service pages rewritten around real patient questions, a review engine that runs itself, and structured data tuned for both Google and AI search answers.
The challenge
- 01
Three locations, zero map-pack visibility, competitors owned the top three spots for every money keyword.
- 02
Service pages were thin, duplicated across locations, and written for search engines circa 2015.
- 03
A review drought: 40 reviews across three locations in a market where leaders had 600+.
- 04
Paid search was profitable but fragile, pausing ads meant the phone stopped ringing.
Approach
How we got there.
No magic, just a disciplined process, applied with care at every step.
Step 1
Technical triage
Fixed crawl errors, page speed, and mobile UX issues; implemented local business schema and per-location pages that Google could actually understand.
Step 2
Pages patients want
Rewrote every service page around real patient questions, costs, pain, recovery time, in plain language, unique per location.
Step 3
Review engine
Built an automated post-visit review flow (timed, polite, one-tap) that took them from 40 to 600+ genuine reviews without staff nagging anyone.
Step 4
AI-search ready
Structured content with FAQ schema and llms.txt so the practice gets cited in AI-generated answers, not just classic search results.
The outcome
+212% organic calls in 6 months
“We used to pay for every single patient click. Now the phone rings on its own, and it keeps ringing even when we pause the ads.”
- Top 3 map-pack rankings across 38 keywords
- 600+ genuine reviews at 4.9★ average
- 71% of new patients now come from search
Have an idea? Let’s ship it.
One conversation is all it takes to turn “someday” into a launch date. Free consultation, zero pressure, fixed quote.